Manila is a the worst brand among Asian cities, study says.

If Manila is a grocery item in a grocery store, people will likely not buy it. This can be shown in the recent study made by Public Affairs Asia and public relations firm Ogilvy. Below is a screen shot of the ranking which they published in their online journal recently.

According to the study, factors that impact location brands are :

-Word of Mouth (59%)
-PR and News (51%)
-Social Media (40%)
-Advertising (30%)

This means, the choices of those surveyed where affected by the above factors.

Below are the negative issues that impacted the brand reputation of the these Asian cities and affected the answers of the respondents:

-Pollution
-Instability
-Corruption
-Poor Governance
-Crime
-Bureaucracy
-Security
-War
-High Cost of Living
-Poor rule of law
-Terrorism
-Cleanliness
-Censorship
-High Taxes
-Poor logistics
-Labour unrest
-Poor Human Rights
-Poor Reputation
-Climate
-Poverty
-Violence
-War
-Discrimination
-Inflation

The economic gains that the Philippines is experiencing will be put in to waste if the government will do nothing to address this issues.